The professional hair care market is brimming with possibilities for Summer 2022 and beyond, according to Celeste Figueroa, Global Marketing Director, Biotop Professional, Houston TX. Here are seven trends to look out for in the salon category right now.
 

Trend No. 1: Scalp Care

Scalp care used to be seen as an indulgent spa experience. But today, it is one of the fastest-growing categories in wellness—especially with younger consumers who are concerned about the environment and its impact on their skin from head to toe. Biotop Professional’s pH-balancing shampoos, conditioners, masks, serums and specialized leave-in and rinse-out treatments have always cared for the scalp and hair with formulas rich in superfoods like Quinoa Extract, Keratin, plus hydrating and protective Sunflower Seed Oil and Argan Oil to rejuvenate, hydrate and protect the hair and scalp, and prepare the hair for professional salon services.
 

Trend No. 2: Instant Gratification

Consumers demand instant gratification, with benefits that they can see and feel immediately. As a result, the importance of fast, in-salon treatments that create instant results, delighting clients and encouraging purchase to continue the results between salon visits continues to grow. Biotop Professional 911 Quinoa Rinseable Oil Treatment and single-dose Treatment Ampoules are pH-balancing, deep-conditioning and revitalizing rinseable oil treatments formulated to rejuvenate all hair types, especially dry, dull or damaged hair, in just 5 to 10 minutes. This powerful treatment helps to strengthen the hair, seal the cuticle and lock in moisture for added shine. Available in a 30-ml bottle or a box of single treatment ampoules, this rejuvenating hair oil features Biotop Professional's signature Quinoa Extract, a complete protein powered by 9 amino acids that most closely resemble those found in human hair. Results are long-lasting, making this a true treatment in the salon and at home.
 

Trend No 3: Hair & Scalp Care Formulas Packed with Superfoods

We feed our bodies internally with superfoods to be as healthy and high-performing as possible. At Biotop, we believe that applying those same superfoods topically nourishes, hydrates and strengthens our scalp and hair. In addition, this also supports Trend No. 2, as modern superfood-powered products and treatments work faster. For example, Biotop's 911 Series features Superfood Quinoa Extract, a complete protein powered by 9 amino acids that closely resemble those in human hair. Because Quinoa Proteins penetrate & bond to the hair, healthy-hair results are long-lasting.

Trend No. 4: Cool Hues

The emergence of gray, cool blonde, platinum, silver, white and highlighted hair—whether natural or colored. A big trend that’s only going to continue to grow is the popularity of silver, gray, steel blonde or platinum hair—whether natural or colored. The trend of growing out your grays started before the pandemic, and then accelerated when salons were closed and women re-evaluated their lives, including their beauty routines. Biotop’s 19 Pro Silver Collection, including Shampoo, Mask and Oil, helps banish brass, frizz and flyaways, while keeping strands on tone. During March and April, we sampled heavily via social media by offering a free 19 Pro Silver Oil with any $100 purchase on our website.
 

Trend No. 5: Daily Wearable Treatments

Summer is the perfect time of year to try new multi-benefit lightweight hair serums. Biotop Professional's 911 Quinoa Serum for fine hair and 007 Keratin Serum for coarse or damaged hair help nourish hair, provide heat protection and control split ends, while adding hydration and shine. Another best-seller, our 007 Keratin Silky Touch is a light-hold styling cream-gel that helps soften, smooth, repair damage and split ends, while reducing frizz and flyaways and adding style control, leaving hair silky-smooth with added shine.


 

Trend No. 6: When Stylists and Consumers Try, They Buy!

That’s why Biotop Professional offers generous sample sizes of our most popular products. We provide these to our distributors and their distributor salon consultants to help them open new doors. We also offer frequent sampling blitzes on our Social Media, Website and via eMail direct to consumers to drive them to our salon partners to purchase our products. We are in the process of creating ateam of both salon professional and end-consumer influencers to use our products and then share the results via compelling content and testimonials to drive product awareness, trial and future demand
 

Trend 7 It’s All About the Treatment Experience

It’s no longer enough to offer an effective product. Today, consumers demand products that create an effective and memorable experience in the salon and at home. In this way, hair and scalp care are following what clients have already loved about skincare. Consumers want a multi-step treatment ritual similar to how they receive in the salon and practice their skincare at home. For that, Biotop offers a complete set of true treatment steps designed to heal, hydrate, repair, add shine, etc. Products work in conjunction with each other from start to finish to build healthy results. After all, haircare and scalp care are self care.